18A – Create a Customer Avatar
I think the stereotypical customer that my product would be targeting is middle aged gator alumni that have such an affinity for the Gators, or any sport in general, that they are constantly buying merchandise and seasonal tickets. They attend every single game, they probably have some sort of Gator flag hanging in their house, and they are the type of people to say "Go Gators" to strangers wearing a Gator hat walking by. They have a subscription for ESPN's streaming service, they know everything there is to know about the Gators or football in general. They describe their perfect day as attending a game and eating a hot dog on any shabby bleacher in a stadium. They are the epitome of the typical 'dad', with sneakers, khaki shorts, a gator polo, and endless cringe-worthy dad jokes. They are the kind of person that buy all sorts of new gadgets and are amazed by anything new or interesting that comes out at Brookstone. They would be the best customers for my product because an umbrella is simply to simple for them. They see a clear product that you can strap on and have it protect you from rain or sun and are so amazed it must be in their possession considering the countless amounts of games they go to.
The only thing I have in common with this stereotype is strong pride for being a Gator. I think they are the perfect targeted group because this is a product they could continuously use and would not be a waste of money for them considering their unconditional loyalty to a sports team.
The only thing I have in common with this stereotype is strong pride for being a Gator. I think they are the perfect targeted group because this is a product they could continuously use and would not be a waste of money for them considering their unconditional loyalty to a sports team.
Fabiana, I really enjoyed the detail to which you described your customer avatar. I like how you specified what team they root for, how often they go to games, and how they cheer for their team. All the details you used to describe what the person looks like, what they wear, how they act, and what they do when they’re not at games makes it easy for me to picture many people I know in my head that would make great use of your product. It is also interesting to see that you do not have much in common with the customer even though you are the one who came up with the product. Keep up the good work!
ReplyDeleteHey Fabiana,
ReplyDeleteI thought you really did well in creating your customer avatar. If I were you, this is exactly who I would picture being my avatar. I liked how you even described what team they would be rooting for. You did very well in even describing what your customer looks like to what they are even wearing. I think it is also cool that you both are proud to be a Gator. That is a great thing to have in common with someone.
hey fabiana,
ReplyDeleteyour avatar was great and fit very well with the topic of your product. Our avatar has some similarities but in all I think you did a great job.
It will not let me delete the comment so I just add to it here. Our avatar had some similarities in the aspect of family friendly but where different because your product caters to sporting aspects and mine is more healthcare but family as the baseline.
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